UPSIDE DOWN AD - IDEAS AWARDS

What if consumers use the media to target marketers and advertisers? We created focus groups for people to say what they think of advertising. We put the messages on billboards close to the main advertising agencies in the country. The conversation between Peruvian advertisers and marketers took place on social networks. Finally, the campaign for the Ideas Awards festival was revealed with the message: People have power. Let’s do better creativity.

Market: Peru