Where I Built My Eye

Circus Grey / Carne Prime Advertising House, Peru - In 2013, I began my career in Peru at Spectacular Holistic Circus, later Circus Grey, working across UX, art direction, and visual craft for brands such as BCP Bank, Falabella, San Fernando, and KR. Alongside its creative boutique, Carne Prime Advertising, I developed highly crafted work for brands including San Fernando, Cementos APU, and Pacífico Seguros, while sharpening my creative voice through La Calle and Escuela Superior de Creativos Publicitarios.

Mullen Lowe SSP3, Colombia - In 2018, I moved overseas to join MullenLowe SSP3 Colombia, working with regional teams across brands such as Itaú Bank, Bayer LatAm, AB InBev, Lifebuoy, Aruba, and Decameron Hotels. During this chapter, I contributed to pitch-winning work for Bayer LatAm and AB InBev, helped develop one of Águila Beer’s first global smart-drinking campaigns, and worked on regional and UK-focused projects for Bayer and Lifebuoy. It was a period where I learned to connect craft, strategic thinking, and scale across different markets and categories.

Media.Monks, Colombia/Mexico - Around 2020, I joined Media.Monks, where I helped shape visual identities and digital campaigns for regional and global brands, including Spotify and Águila Beer. As part of the Spotify Hub team, I worked across multiple markets and languages, contributing to platform campaigns such as Mansion Reggaeton, This Is campaigns for Argentina, Chile, Mexico, Peru, and Colombia, as well as two editions of Spotify Wrapped in 2020 and 2021.

David The Agency, Colombia - In 2021, My journey continued at DAVID The Agency in Bogotá, one of the region’s most strategic creative hubs, where I contributed to the expansion of WPP’s boutique agency model and worked on global campaigns for Corona and Budweiser across multiple markets. During my time there, the agency was recognized as Agency of the Year for two consecutive years. I also contributed to award-winning work for AB InBev brands, including campaigns that earned 4 Cannes Lions, 1 One Show Pencil, 1 Clio, and other international recognitions in the agency’s first year of festival participation. For Corona, the following year marked an even bigger milestone, with the brand earning its first Titanium Lion and a Grand LIA for the Asian market, among other achievements.

DDB Group Hong Kong, China - In 2023, I opened one of the most defining chapters of my career as Creative Director at DDB Group Hong Kong — a role that allowed me to push my practice further as a Head of Art, shaping ideas through visual systems, craft leadership, and a sharper point of view. There, I led regional projects for McDonald’s and Mars across six markets in APAC and more than 30 markets in the world, helping define the art direction, visual ambition, and production standards behind campaigns built to travel across cultures without losing precision or character. In 2024, One Show Asia Pacific recognized me as one of China’s Top 10 Creative Directors. By 2025, our work had stepped onto the global stage of the Effie Awards for the first time, and our Chinese New Year campaign for Lee Kum Kee had travelled across more than 50 markets around the world.

GUT Asia, Singapore - In 2025, I joined GUT Asia, based at the Raffles Place office in Singapore, working across key regional projects for markets including Japan and Korea. As an ACD / Design lead, I contributed to campaigns for AB InBev brands such as Cass Beer, Stella Artois, and new SKU launches — helping push ideas beyond execution through stronger visual systems, sharper craft, and work designed to support both brand ambition and business growth across Asia.