SUNSET IS BACK

Corona 0.0, a vitamin D beer, acknowledges the health benefits of sunlight. To promote this idea, the brand transformed its approach to out-of-home (OOH) advertising by redesigning billboards. By removing the canvas and leaving only the frames, the brand allowed residents to enjoy natural light and sunsets. This initiative originated in London and has expanded to other regions facing similar challenges.

Market: United Kingdom, Netherlands, LatAm.