IMPOSSIBLE PLANTS

Corona has always stood for nature and the sun, yet in Japan, the Land of the Rising Sun, 98% of people are Vitamin D deficient due to limited exposure caused by a culture of overwork.
To reconnect them with the sun, we turned to Tokyo’s streets, where resilient plants were breaking through concrete against all odds. These 'Impossible Plants' became living symbols
of hope, spotlighted with handcrafted sunbursts made from biodegradable Hanasaku washi paper, a poetic reminder that under the sun, anything is possible. (Campaign produced in 2025).

Market: Japan