BULLYING TWEETS

Colombia is one of the countries most affected by cyberbullying in Latin America. In a generation raised behind screens, hate travels faster than empathy — and a single tweet can keep hurting long after the phone is turned off. For 67 years, Pony Malta has inspired kids to feel stronger, more confident, and proud of who they are. That’s why the brand decided to confront cyberbullying head-on — turning invisible emotional damage into something impossible to ignore, and reminding an entire generation that words online can leave real scars offline.

Market: Colombia